Dreambuilders has partnered with JCPenney each of the last four years on community events where an athlete takes a group of disadvantaged children shopping.

During Holiday season, Dreambuilders athletes took 50 kids from local after school programs holiday shopping on Giving Tuesday in cities all across America.

Dreambuilders athletes in cities like Atlanta, Cincinnati, Dallas, Denver, Houston, Kansas City, Miami, Phoenix, Los Angeles, San Diego and Pittsburgh have helped children pick out gifts for their family members. In addition, JCPenney has contributed more than $250,000 to Dreambuilders during that span to help support those athletes’ charitable programs in those cities.

The promotion has been heavily covered by the media, giving JCPenney significant visibility for its Giving Tuesday activities.

See how Dreambuilders and JCPenney collaborated on these Holiday shopping sprees last year: